Apple acquires Swedish classical music record label to bol…


Apple acquires Swedish classical music record label

Image source: @BIS_records

Apple will be acquiring Swedish classical music record label BIS Records. 

In a statement posted on the company’s website by founder Robert von Bahr, BIS Records says it has made the decision to become part of the Apple family “after much careful consideration”.

The music record label shared that it was looking for a partner to further its mission of maintaining and building upon its prestigious history, and an increased global stage to bring classical music to new audiences around the world.

BIS Records believes Apple is the ideal partner due to the latter’s own storied history of innovation, love of music, and its growing efforts to support creativity within the classical space

The acquisition will see BIS Records being integrated with Apple Music Classical and Apple-owned label Platoon. BIS Records’ existing team will also be retained. 

We’ve seen Apple building up its presence in the classical music space in recent years. In September 2021, Apple announced it acquired the classical music streaming service Primephonic to bring a significantly enhanced classical music experience with Primephonic playlists and exclusive audio content.

Apple launched the standalone Apple Music Classical app in March this year, which boasts over five million classical music tracks and thousands of exclusive albums. It is accessible at no further cost as part of the Apple Music or Apple One subscription.

Source: BIS Records (1) (2)

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