LuLu Hypermarket, the leading retailer in the region, held a week-long ‘Independence Day’ promotion to celebrate Indian Independence Day which falls on 15 August.
The promotion, which runs from 9 to 15 August was inaugurated at the Al-Rai outlet of the hypermarket on 10 August by Indian Ambassador H.E. Adarsh Swaika, along with top management of LuLu Kuwait, and representatives of main sponsors of the event.
The inauguration featured a lively traditional music band, as well as colorful cultural performances by students of Indian schools in the country that highlighted the vibrancy and diversity of Indian culture. A special live painting exhibition held on the occasion displayed the amazing creativity and artistic talent of Indian artists in Kuwait. Ambassador Swaika handed mementos to the artists for their brilliant efforts in showcasing Indian art.
The week-long promotion provides shoppers with amazing discounts and offers on a wide range of Indian branded products, including groceries, fresh and frozen meat, fruits, and vegetables, as well as on non-food items, health and beauty products.
Large cutouts and images of historic Indian monuments and landmarks, in addition to displays around the theme of ‘Future India’ lined the foyer of the hypermarket to mark the event’s patriotic spirit. The creative displays also paid homage to India’s rich and ancient heritage, as well as its modern achievements. A standout attraction that uniquely captured India’s space exploration achievements was an innovative model of Indian spacecraft ‘Chandrayaan 3’, which is aiming for a soft landing on the moon next week.
A special Indian food fest competition that focused on local culinary talents and showcased the vast diversity of Indian cuisine, was also organized as part of the Indian Independence Day promotion. Adding to the excitement of the promotion was the opportunity for visitors to click ‘selfies’ in front of a traditional Indian ‘three-wheeled autorickshaw’ that was specifically imported for the occasion.
Visitors were also treated to a delightful experience with free sampling counters that allowed them to savor the authentic flavors of exotic Indian dishes. Additionally, customers who purchased goods worth KD10 or more during the promotion period were presented with vouchers for KD2.5 that could be redeemed on buying Indian garments from the clothing and garment section.
The Indian Independence Day promotion allowed the main sponsors of the event — Eastern, Kitchen-Treasures, Nirapara, and KLF Coconad — to demonstrate the specific qualities of their various products. The event also was an affirmation of LuLu Hypermarket’s continued commitment to providing customers the best of products from around the world at highly competitive prices..