Ghost Kidz rappers Lil’ ILL and Filth-E broke into the festival’s sound booth, hacking the servers and hijacking the main stage in the minutes before headliner Lil Uzi Vert’s set. The pair took control of both sound and IMAG screens and improvised a raucous freestyle rap before premiering their first music video for the hit single “Goin’ Off,” featuring Vince Staples, to a crowd of tens of thousands of festival attendees and 1M global viewers on the livestream.
Featuring lightning-fast verses by Lil’ ILL and Filth-E, “Goin’ Off” tells the story of how the group burst onto the scene, bolstered by scorching verses by special guest Vince Staples, a longtime friend of the brand and Superplastic collaborator. Watch the music video for “Goin’ Off”. “Goin’ Off” follows “HA HA,” the group’s rambunctious turn-it-up first drop, which features the duo’s trademark snarling verses over a rattling 808-bass heavy production.
Leading up to the festival, Ghost Kidz spent several weeks on a haunted road trip from LA to Miami in their 1968 Lincoln Continental. The duo left chaos and destruction in their wake as they evaded the law and encountered guest vocalist Staples and Superplastic synthetic celebrities Janky, Dayzee, and Guggimon, the official manager of Ghost Kidz.
When asked what they’re all about, Ghost Kidz rapper Lil’ ILL Ill said, “If I’m not macking yo girl, me and Filth somewhere out saving this s***** world!”
Ghost Kidz are the first artists to be signed by Superplastic Records, and are distributed by Virgin Music. Previously shrouded in secrecy, their jaw-dropping festival moment revealed the true animated identities of Ghost Kidz for the first time. Lil’ ILL and Filth-E are voiced by two prominent hip hop artists, who at present have chosen to remain anonymous. In creating Ghost Kidz, the new label has teamed up with a committee of hip-hop legends who will continue to help shape the future of the project.
Superplastic’s expansion into music is a natural progression for the boundary-pushing entertainment brand that continues to reimagine animated storytelling and entertainment. Earlier this year, Superplastic announced a multifaceted collaboration with Amazon that spans investment, a streaming show currently in development starring virtual superstars Janky & Guggimon, and a first-look deal with Amazon Studios. “Ghost Kidz scare the f*** out of me, which is the main reason we signed them,” says Superplastic CEO Paul Budnitz.
Superplastic regularly collaborates with celebrities, musicians, and artists — including Vince Staples, who debuted the ‘Heartbreaker’ capsule collection at Complexcon, which was inspired by Staples’ album “Ramona Park Broke My Heart.” Other music collaborators include Reggaeton artist J. Balvin and the virtual band Gorillaz.
“Superplastic is a collaborative, artist-first company. Releasing music has been part of our plan for as long as we’ve been partnering with musicians to create art,” said Galen McKamy, Chief Creative Officer of Superplastic. “Ghost Kidz are a force of nature, and as their label, we are here to support their creative vision while Guggimon (mis)manages them.
Check out more Ghost Kidz’ adventures and stay up to date on new releases by following @GhostKidz on Instagram (1.4M), YouTube (744K), Threads (52K), Tiktok (4.2M) and visiting ghostkidz.co.
Superplastic is a Vermont-based character design studio that creates synthetic celebrities with millions of followers worldwide and who appear in social media, music, gaming, high-end collectibles, fashion, animated entertainment, web3, and live experiences. The brand sells tens of millions of dollars in real and virtual products annually, and has collaborated with Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger, Christie’s Auction House, J. Balvin, Kidsuper, Pusha-T, Paris Hilton, Post Malone, The Weeknd, Vince Staples, Rico Nasty, and more.
Founded by 6-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe. The festival kicked off its biggest year yet by returning to Los Angeles for Rolling Loud California. Just weeks later, Rolling Loud debuted Rolling Loud Thailand, its first-ever Asian festival. Rolling Loud continues its world tour this summer with three European shows including Rolling Loud Portugal, and the inaugural editions of Rolling Loud Rotterdam and Rolling Loud Germany.
Rolling Loud season culminates with its flagship festival, Rolling Loud Miami 2023, which returns for its eighth edition on July 21-23, featuring headliners Travis Scott, A$AP Rocky, and Playboi Carti, and a wide-ranging lineup including Latin stars Anuel AA & El Alfa, hardcore punk band Turnstile, and rising alt-pop singer Foushée.