Best deals in the Amazon Prime Day 2023 sale: Oral B, Ninja and more top brands


e’re all looking to save money where we can these days. From looking up budget-friendly meals to bulk cook and freeze for later, and shopping for energy-efficient appliances to cut bills, Britain is in full-on thrifty mode.

While it may seem counterintuitive to spend money, big sales offer an excellent opportunity to secure products you need when they’re at a discount, thereby saving you cash in the long run.

Amazon is one of the best-known destinations for competitively priced goods with speedy delivery – often next day if you happen to be a Prime member.

And if you have Prime membership, no event is more eagerly awaited than Amazon’s famous Prime Day sale, which usually takes place in July every year.

What is Amazon Prime Day?

Despite the singular name, Amazon’s flagship sales event spans a 48 hour period. This, folks, is a two-day gig.

During this period – and for Prime membership holders only – prices fall dramatically across the board. It’s not just in the UK either; Amazon Prime Day is a global affair, taking place in countries across the world.

When is Amazon Prime Day 2023?

The Amazon Prime Day sale will take place between 00.01am on July 11 until 11.59pm on July 12.

Amazon employees help reveal Prime Day date, 11-12 July, 2023

/ Amazon

What kind of deals can we expect?

Whether you’re in need of a new washing machine, TV, microwave, fridge freezer or just want a cheap thrill for summer living, epic deals are within reach.

“The countdown for Prime Day starts now, and we have an incredible selection of deals to come,” said John Boumphrey, UK Country Manager of Amazon. “We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that are available on Amazon. There is a lot to be excited about and a lot of value to find, with a few fun surprises and experiences to help you feel like a big deal along the way.”

While Prime sales slash prices across the board, historically the best deals and discounts are on Amazon’s impressive portfolio of tech devices.

Everything from Fire TV streaming sticks, Fire tablets, Ring video doorbells, Kindles, Echoes and more were treated to sensationally new lower prices last year and it’s very likely we can expect the same – if not even better – this year too.

As well as Deals of the Day and flash, limited time sales called Lightning Deals, there’s a brand new category this year.

Kicking things up a notch for the 2023 sale, Amazon is running special, once-in-a-lifetime offers to make UK shoppers “Feel Like a Big Deal this Prime Day”.

For instance, there will be a chance to buy a trip to the new set of Neighbours in Australia, and there are plenty of other similar experiences in the pipeline. Each one will be paired with a Prime Day product and available as a limited, one-off purchase during Prime Day.

How to find the best deals in the Amazon Prime Day sale

When the sale kicks off, there’s only one place you’ll want to be: ES Best. We’ve seen our fair share of Amazon Prime Days and when there’s a genuinely good deal, we’ll shout about it from the digital rooftops to our readers.

We run a live blog for every Amazon Prime Day as well as Black Friday sales in November (this year Black Friday is on November 24 – 27) so stay tuned by bookmarking our homepage and checking back regularly for updated info.

How to take part in Amazon Prime Day

There is a catch to the sale, but it’s a teeny, tiny one. In order to take advantage of the stupendously low offers on Amazon Prime Day, you have to be a Prime member. It’s rather obvious, really.

UK membership costs £8.99 a month or you can choose to pay it annually at £95 for the year, which is more cost-effective in the long-run. For students, it’s £4.49 per month or £47.49 yearly.

Is Prime membership worth it? It’s not all sales and Prime delivery: membership unlocks worlds of music, streaming, books, gaming and entertainment, and so much more. Prepare to lose quite a few hours lost in the wonder of the Amazon universe. The best news is that you can trial all the services on offer with a free 30-day test run. With zero commitment, what have you got to lose?

Are there any Amazon discounts available now?

Find the cream of the crop in Amazon’s sale below.

Oral-B iO7 Electric Toothbrush


HOETEK Smart Watch with Call Function


Ninja Foodi Dual Zone Digital Air Fryer


Portable Neck Fan, Rechargeable Hanging Neck Fan


SGIN 15.6 Inch Laptop Windows 11 8GB


George Foreman Portable Charcoal BBQ Round Kettle 47 cm

George Foreman

HotLight Tablet 10 inch, Android 12 Tablet


De’Longhi Pinguino PACES72 Classic | Compact Portable Air Conditioning Unit


Remington PROluxe You Adaptive Hair Straighteners 


bigzzia 6 Seater Garden Furniture Set


Kenwood kMix Stand Mixer for Baking, Stylish Kitchen Mixer


Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid, 24 cm, 4.2 Litres, Matte Black


SodaStream Terra Sparkling Water Maker Machine


KitchenAid 5KCM1208BWH Drip Coffee Maker with Spiral Shower Head-White, Glass, 1.7 liters


Ninja Foodi MAX Multi Cooker with SmartLid, 14 Cooking Functions in 1, 7.5L 14in1 Multi-Cooker


Silentnight 1000 Pocket Gel Pillowtop Mattress, Medium, Double


Tefal Induction Non-Stick Cookware Set, 5 Pcs – Black (G155S544)


Apple Watch Series 7 (GPS, 45mm) Smart watch – Green Aluminium Case with Clover Sport Band


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