Vialma has launched a classical music FAST channel on Samsung TV Plus. Initially available in France and Switzerland, the channel aims to tap into a growing young following for classical music.
Vialma has an established streaming platform with more than 2 million audio and video titles, which are curated to enable enthusiasts and curious minds to discover new works. The FAST channel, Vialma TV, features concerts, film music, operas, and ballets, as well as short films featuring both established and emerging artists. This includes Ennio Morricone conducting his own film scores, young dancers doing pas de deux in the streets, and the latest video recordings from the London Symphony Orchestra.
Guillaume Descottes, Founder, Vialma, commented: “Recent figures show that classical music is growing in popularity, with a growth rate far exceeding other genres. Young people in particular are looking to consume classical music to help them concentrate, study, and relax and improve mental wellbeing. These audiences are digital first, however, there are very few fully digital classical musical services. With this channel, we want to give younger audiences a way to easily access free classical music in a format they are comfortable with.”
Antoine Chotard, Strategic Partner Development, Samsung TV Plus France, added: “We have chosen to distribute Vialma TV, because its offer brings a fresh approach to classical music. Vialma’s FAST channel offers modern programmes, and programmes which have been adapted for new FAST audiences.”
Vialma TV is available in the aforementioned countries on all devices with access to Samsung TV Plus, including phones and connected TVs.